The #AdFight was a year long adventure/passion project. It involved winning a 72-hour challenge judged by The Martin Agency, a 2,600 mile road trip paid for by ad space, a crazy team roster site, a webisode series, and lots of tension between three universities.

The AdFight Case Study

#AdFightTour Teaser and Webisodes

Buzz and Original Challenge Videos

BYU Creative Team Site and Roster

Original Challenge video to UT Austin