The #AdFight was a year long adventure/passion project. It involved winning a 72-hour challenge judged by The Martin Agency, a 2,600 mile road trip paid for by ad space, a crazy team roster site, a webisode series, and lots of tension between three universities.
The AdFight Case Study
#AdFightTour Teaser and Webisodes
Buzz and Original Challenge Videos
BYU Creative Team Site and Roster
Original Challenge video to UT Austin