The Just A Kid From Somewhere campaign for Powerade had a simple premise: that the beginning can be the most interesting part of an athlete's life. Over the course of several years, the campaign's still photography was shaped by talented artists like Anthony Blasko and Matthew Hayes, and real young men and women that helped put faces to an idea.
Helped one of my friends with the identity for his awesome brand.
Keeping portfolios up to date is hard. More coming soon.